A stop-motion TVC and social content for World Vision's ‘Tell me how it is' campaign.

This TVC was for World Vision for their ‘Sponsor a Child’ Christmas campaign, using the real voice and images of a Australian family who visited their sponsor child abroad.  

The story of Karshanaa and her sponsor family was animated frame-by-frame, thanks to the incredible skills of stop-motion-extraordinaire Seamus Spilsbury.

In addition to the TVC, World Vision were seeking to reach young Australians and create familiarity between young people in Australia and Bangledesh. The concept required interviewing young people in Melbourne, Australia and Dhaka, Bangledesh to see how alike they  might be.

‘Tell me how it is' is a series of 15-second videos feature young Australians and Bangladeshis reflecting on universal human experiences; Laughter, Shame & Prized Possessions. 

 Watch the World Vision campaign videos.

CREDITS

Produced for World Vision Australia

Sponsor a Child TVC

Advertising agency: The Royals
Art director: Kiah Barker
Copywriter: Sean McNicholas
Account manager: Dominica Chodorowski
Agency producer: Jess O'Farrell

CREW
Producer: Jess O'Farrell
Animation director / stop motion animator: Seamus Spilsbury
Production manager: Christina Remnant
Director: Antuong Nguyen
Director of photography: Michael Hurran
Production designer: Maddison Haywood
Gaffer: Con mancuso
Storyboards & 2D animator: Jayden Dowler
Location audio: Grant Baker
Editor: Shannon Michaelas
Colour grade: Goldie
Compositing: Dave Abbott
Sound designer: Dead on Sound

Thanks to the Fox family for our location!
 

'Tell us how it is' content

Advertising agency: The Royals
Head of content: David Rood
Account manager: Dominica Chodorowski
Agency producer: Jess O'Farrell

CREW
Producer: Jess O'Farrell
Director: Seamus Spilsbury
Production manager: Christina Remnant
Director of photography: Marcus Cropp
Sound recordist:  Ryan Granger
Editors: Cam Ford & Ben Timony
Graphics, colour grade, sound mix: Cam Ford & Ben Timony

Filmed at DCF studio.

studio kettle works and creates on the land of the Wurundjeri people of the Kulin Nation. We acknowledge that sovereignty has never been ceded and pay respect to their Elders, past and present.