A TVC for CARE Australia's Walk in Her Shoes fundraising challenge plus additional content for the participant-portal.
‘Walk in Her Shoes' is CARE Australia's largest annual fundraiser. The walking challenge raises money to fund projects in communities around the world that don't have access to safe drinking water.
This project included a TVC as well as video content for the participant-portal. The additional content was released incrementally to participants throughout the month of the fundraiser. The participant-portal content was filmed by CARE's videographers on the ground in Ethiopia, Papua New Guinea, Timore Lester, Cambodia, Tanzania and Zimbabwe.
Access to safe drinking water provides so much more than a drink for developing communities. It liberates children from long daily walks to water sources, which means they have time to go to school, and enjoy higher levels of sanitation in their community. A worthy cause.
Watch the Walk in her shoes campaign
CREDITS
Produced for CARE Australia
Production Company: Carben Creative
Creative concept: Ben McEwing
CREW
Producer / 1AD: Jess O'Farrell
Writer / Director: Ben McEwing
Director of Photography: Shaun Herbsertson
Hair and Make-up Artist: Courtney Johnton
Sound Recordist: Tim McCormack
Editor: Zack McSweeney
Sound Designer: Ryan Granger
CAST
Young girl: Elwood Shilling
Creepy guy: Ben McEwing
studio kettle works and creates on the land of the Wurundjeri people of the Kulin Nation. We acknowledge that sovereignty has never been ceded and pay respect to their Elders, past and present.